by Dominic Rushe and Andy Hunter
Fenway Sports Group, which also owns baseball's Boston Red Sox, has struck an agreement with James's sports-marketing firm, LRMR Branding & Marketing, to be the representative for the controversial Miami Heat player around the world. In return James will become a minority owner in Liverpool. He said he was "excited to be affiliated with this incredible organisation" and looked forward to donning a red shirt and visiting Anfield.
"The first time I stepped on an NBA [National Basketball Association] court I became a businessman," James, 26, told the Wall Street Journal. "This is a great opportunity for me.
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